MetroWest Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At MetroWest Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is MetroWest Subaru dedicated locally to the Love Promise?
At MetroWest Subaru, our mission transcends beyond just being a leading car dealership. Our core essence is embedded in our Love Promise - a commitment to actively engage and serve the community that we proudly call home. We believe in building strong relationships, not only with our customers but also through various partnerships with local charities and non-profits. Our dedication to community service is a reflection of our gratitude and enthusiasm for being an integral part of our society. In 2023, we were honored to be named the Subaru of New England Love Promise Retailer of the Year, a milestone that highlights our passion and dedication. Out of 65 Subaru retailers in New England, MetroWest Subaru was recognized not just for our excellence in the automotive industry, but for our deep-rooted involvement in community betterment. This achievement is a testament to our Love Promise culture, deeply valued by both Subaru of New England and our amazing community partners. Our commitment to the community is demonstrated through tangible actions. From delivering Meals On Wheels and organizing coat drives, to fulfilling Christmas wishes for children in need and supporting families transitioning from homelessness, our engagement in various charitable activities is ceaseless. We are also fervently involved in the fight against pediatric brain cancer among other noble causes. Our Love Promise is not just a statement; it's a continuous journey of kindness and support. The true heroes of our story are our team members, whose dedication and commitment are the heart of our success. They are the stars who shine not only for our clients but for the entire community. Their hard work and passion are the driving forces behind our achievements and the embodiment of our mission. At MetroWest Subaru, our addiction is helping others. We believe that when we stand up for those who can't fight for themselves, everyone wins. Our mission is to continue this journey of love and support, making a positive impact every single day. We LOVE our team, and we LOVE our community, and we are committed to continuing our journey of service, compassion, and excellence as the Subaru of New England Love Promise Retailer of the Year.
Save A Dog Inc of Sudbury
Friends of Natick Trails, Lincoln Land Conservation Trust, Hale Reservation, NEMBA
Hale Education, Boston Green Academy, Brown School, Natick Boosters, Walnut Hill School for the Arts
Natick Service Council, The Center for Arts in Natick, Boys & Girls Club MetroWest, OUT MetroWest, Family Promise MetroWest
Springwell, Natick Fire Department, Westborough Senior Center
Love Promise Stories from MetroWest Subaru
Subaru and MetroWest Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Everwild, a weekend powered by the mountain biking women of New England. - Jocelyn Bereron B
Mountain biking is a sport of thrill, grit, and community, but for many women, being on the trails can feel intimidating. Too often, female riders find themselves shrinking, assuming they aren't skilled enough, or worrying that they will "hold the group back." When MetroWest Subaru stepped up as the presenting sponsor for Everwild, a women's mountain biking weekend at Hale Education, it helped create a place for courage to flourish for so many riders. The woods of Hale came alive as over 150 women and girls gathered, representing every New England state. Ranging in age from 9 to 85, they rode at every level of ability imaginable: Women who had previously only ridden bikes around their neighborhoods were sharing trails and learning alongside ladies who've been tackling rock rolls for years. Clinic instructors met every participant exactly where she was, teaching everything from fundamental skills to the mechanics needed to launch off a massive, 6- foot kicker ramp onto an airbag. For six high school girls from Boston Public Schools, the weekend was an incredible introduction to the sport. Mountain biking has high financial barriers to entry, but MetroWest Subaru's support ensured these girls could participate at no cost to them. They spent the morning building confidence in a clinic led by one of Hale's mountain biking coaches. By the afternoon, they were in their element and joined a massive group ride after lunch — claiming their place in a new outdoor community. The true spirit of the weekend, however, was captured in a breakthrough moment by a rider named Danielle. Danielle was hesitantly drawn to the airbag clinic. She wanted to try it, but the fear of not being able to make the jump almost kept her on the sidelines. The Everwild team gave her a simple reminder: If there is any place on earth to give it a try, it's here. Later that afternoon, the coaches checked in on her. Danielle's hesitation was entirely gone. She wasn't just participating — she was getting air off the big jump and landing with a mile-wide smile. Subaru's Love Promise is a dedication to making the world a better place, and through its partnership with Hale in delivering Everwild, MetroWest Subaru did exactly that. The dealership's commitment to providing space, safety, and encouragement for 150 women and girls inspired them to stop shrinking, conquer their fears, and realize exactly how high they can fly.
A Shared Beginning, A Stronger Future - Amanda M
Some opportunities come in full circle. For us, supporting SkillsUSA wasn't just about giving back, it was about investing in the same experience that helped shape our own path. As an alumni of SkillsUSA, both our Service Director, Mike, and I (a Subaru Specialist Technician) returned this year not to just support an event, but to invest into the experience that helped shape our own careers. This year, our team had the opportunity to create and host two hands-on stations: a Multi-Point Inspection and an A/C Diagnosis station on two Subaru vehicles. These stations directly impacted the 12 students who made it to the hands-on portion of the competition, giving them the opportunities to work through real world scenarios, think critically, diagnose concerns, and approach problems similar to those technicians face every day in our Service Department. What made this a truly meaningful experience wasn't just the technical skills being tested, but the people behind them. We saw students step into unfamiliar situations with determination, working through problems with confidence along the way. In those moments, it was easy to see the same spark that once pushed us forward when we were in their shoes. SkillsUSA didn't just teach us technical skills, it gave us direction, confidence, and a pathway to grow. Returning now, alongside leadership that shared the same journey has made this a true full-circle moment. It's a reminder that the impact of opportunities like this doesn't just end after completion day, it carries forward into careers, into retailers, into the future of our industry. As a retailer, we understand that supporting the next generation isn't just important, it's essential. That's why our commitment to education extends beyond just a single event. Through initiatives like Subaru Loves Learning, we continue to invest in students, support hands-on learning, and help build confidence in those pursuing their education. Because today's students are tomorrow's leaders, problem solvers, and innovators. And for us, that's not just something we believe, but rather it's something we've lived and something we're proud to pass on.
Empowering Women's Cycling, One Ride at a Time - Vincent D
MetroWest Subaru is proud to support opportunities that help athletes grow both in competition and in life. This spring, we were honored to assist the CCB p/b Pink Watts by coordinating and providing five nights of housing on Cape Cod for their coaching staff during spring training camp. The athletes stayed nearby while the coaches utilized the home base to help lead training, logistics, and daily preparation. Supporting this camp meant supporting something bigger than sport. CCB p/b Pink Watts is committed to developing top New England riders ages 18 through U23, with a strong emphasis on women's cycling, education, and creating a healthy path for long-term success. Every athlete on the team is required to pursue post-secondary education, reinforcing that development is about lifestyle, culture, and future opportunity—not just race results. Their riders compete at some of the highest levels in the country, including events like Sea Otter Classic and Redlands Bicycle Classic, with several athletes advancing to race internationally in Europe alongside national-level programs. At MetroWest Subaru, we believe athletics can build confidence, leadership, discipline, and community. We are especially proud to help support women's athletics and women's cycling—areas where rising costs often outpace available support. If we can play even a small role in helping these athletes chase big dreams, it is an opportunity we are grateful to be part of. Supporting our community means supporting those who are pushing forward, on and off the bike. That is what the Love Promise is all about.
More Than a Car, More Than a Game - Amanda M
Sometimes, the most meaningful stories begin in the simplest ways. What started as a connection through Dave Miller, an old friend of our Retailer Principal, brought someone into our showroom who simply needed a car. They met with our team and were guided by our General Sales Manager, Chris, who took the time to truly understand their needs. Together, they found a vehicle that provided not just transportation, but comfort, reliability, and a peace of mind. Grateful for the experience, David offered to give back by coaching Chris in pickleball at Bosse Courts in Natick. What began as a small gesture of appreciation quickly turned into a genuine friendship. As they spent more time together, David shared the story of his grandson, Reed, a young child facing an incredibly rare and difficult cancer diagnosis. Reed has already endured surgery and chemotherapy at such a young age, showing a level of strength that deeply moved everyone who heard his story. While he has made it through that phase of treatment, his journey is far from over, and his family continues to navigate challenges that come with it. Hearing this, Chris felt compelled to do more. He made a donation to support Reed and his family(some donations pictured), but more importantly, he showed up with compassion, care and a willingness to be a part of something bigger than himself. This experience has reminded us of what we do, extends far beyond the showroom. It's about the relationships we build, the moments we share, the ways we show up for our community when it matters the most. Living the Subaru Love Promise means turning everyday interaction into meaningful connections, and sometimes, those connections can make all the difference.
Shoes in MetroWest - Laura T
Boys & Girls Clubs of MetroWest loves MetroWest Subaru! VJ & his team came out for the third year in a row to provide our youth members with a new pair of shoes! More than 100 youth walked away with new shoes & new socks through this partnership with Operation Warm!
From Tow Truck to Triumph - Mike K
Our partnership with Second Chance Cars is built on a simple truth: when someone who spends their days caring for others can't reliably get to work, the entire community feels it. Second Chance Cars exists to remove that barrier by helping working people access dependable transportation and MetroWest Subaru was proud to help make that mission real through a car award that came together with urgency, teamwork, and heart. In the spirit of giving, our team initially committed a 2012 Outback from our own store for the award. But once our technicians completed a thorough inspection, it became clear the vehicle wasn't a viable option for a safe, reliable handoff. That could have been the end of the story, except the need was real, the timeline was tight, and we weren't willing to let the moment pass. With limited time, we worked directly with Dan Holin and the Second Chance Cars team to find an alternative. That's when a donated Outback from Peter became the answer, and we moved fast. We dispatched a tow truck, driven by Galen, immediately to pick up Peter's donated Outback and bring it back to MetroWest Subaru. Suddenly, the mission was clear, and the clock was ticking: we had just one week to transform that vehicle into something safe, dependable, and presentation-ready for Monday's award. And that's where our technician team showed what the Subaru Love Promise looks like in real time. With the award approaching, our service team tackled the full scope—mechanical safety repairs, body work, and a complete detail—because we knew this wasn't "just another car." This was someone's ability to work, earn, care for others, and move through winter with confidence. The restoration included rear brake replacement, rear wheel bearing replacement, A/C condenser replacement, both front lower ball joints replaced, repainting the front and rear bumpers, and a full interior/exterior detail with seat shampooing. The repairs were significant enough that Peter donated the Outback rather than pay the full repair cost. MetroWest Subaru contributed all labor as a donation, and sponsor support from Recall Masters, Coastal Warranty Processing, Pam AI, and OEM Interactive helped cover parts and materials to complete the work safely and on time. Then came the moment that made every late push worth it. At MetroWest Subaru in Natick, we gathered with Second Chance Cars, supporters, and Peter to unveil a refurbished 2012 Subaru Outback for Barbra, a women's rights activist from Uganda who was granted asylum in the United States after suffering persecution and rebuilding her life from the ground up. Today, Barbra gives back every day as a CNA, caring for seniors living with Parkinson's, dementia, and other serious illnesses. Reliable transportation wasn't just a convenience; it was the limitation she was fighting to overcome so she could pick up more hours, reach more patients, and keep showing up for people who depend on her. When the cover came off the Outback, the room changed. Barbra's joy and relief said everything—this was more than a vehicle. It was stability. It was independence. It was a second chance to keep doing meaningful work without wondering how she'd get there, especially in winter. This experience reminded us why the Love Promise matters so much. It's not a slogan. It's a responsibility—to respond when plans change, to rally when time is short, and to use our skills to lift up someone who spends her life lifting up others. We're grateful to Second Chance Cars, to Peter for donating the vehicle, to our sponsors, and most of all to the MetroWest Subaru technician team, who proved what's possible in a single week when a community needs a "yes."
“Stepping Up for AMVETS Post 79” - VJ D
At MetroWest Subaru, the Love Promise isn’t something we schedule — it’s something we live every day. And sometimes, the most meaningful opportunities to help our community come when we least expect them. Earlier this fall, one of our longtime customers, Carole, stopped by the dealership. She has purchased several Subarus from us over the years, and she is someone we admire deeply for her dedication to the Natick community. On this visit, she asked if we would be willing to donate turkeys for families supported by AMVETS Post 79. At the time, we had already committed significant resources to another local organization, the Natick Service Council. I told her I would love to help, but with our commitments already set for the season, we needed more notice next year to take on another project. She completely understood and began heading out the door. What I didn’t realize was that one of our sales consultants, Ross, had overheard the conversation. As soon as Carole stepped outside, he walked over and said, “Why don’t you let us figure out how to make this work? We’ll make it happen.” That was all I needed to hear. I ran outside, caught up with Carole in the parking lot, and told her that we would step up — MetroWest Subaru would donate 40 turkeys to AMVETS Post 79. The relief and pride on her face said everything. As a loyal Subaru owner, she was proud that her retailer was standing with her to support local veterans and families. Ross immediately took the lead. He contacted Target, secured all 40 turkeys, and coordinated the logistics. On November 21st, our team picked them up and delivered them directly to AMVETS Post 79, ensuring they would be distributed ahead of the holiday. Those turkeys helped support more than 330 local families who were counting on their community during a difficult season. This wasn’t planned, budgeted, or expected. It was simply the Subaru Love Promise in action — seeing a need, saying “yes,” and coming together as a team to make a difference for people who deserve it most. At MetroWest Subaru, we don’t just drive Subarus. We drive compassion, teamwork, and community forward — one act of love at a time.
Subaru Loves Athletics – Celebrating 20 Years with Natick Soccer - Vincent D
For twenty years, MetroWest Subaru has stood on the sidelines of the Natick Soccer Fall Classic — not just as a sponsor, but as a true community partner. What started as a local tournament has grown into one of the most anticipated youth sporting events in New England, and we’re proud to have supported it every step of the way. Each year, more than 290 teams and thousands of families come to Natick to compete, cheer, and celebrate the best of youth sports. And every year, we’re reminded why this partnership means so much to us. The players bring heart and determination. The families show up with energy and pride. And the Natick Soccer Club’s volunteers — more than 250 strong — make it all possible with their commitment to the kids and to the community. The Natick Soccer Club now serves more than 1,600 players, from the youngest Kinderkicks all the way through competitive travel teams. These programs teach kids how to be great teammates, how to lead, how to handle challenges, and how to build confidence — the very values embodied in the Subaru Love Promise. This year’s Fall Classic once again showcased what makes Natick special. Eight fields across town hosted over 500 games, producing champions, sportsmanship winners, and countless moments these kids will carry with them for life. Watching these young athletes grow over the years — some of whom now volunteer or coach themselves — is one of the most rewarding parts of our long-standing support. For us, being a Platinum Sponsor isn’t about visibility. It’s about investing in a program that lifts up kids and strengthens the fabric of our community. It’s about showing families that their local Subaru retailer is committed, dependable, and deeply rooted in the town we serve. As we celebrate 20 years of partnership with the Natick Soccer Club, we want to thank the players, coaches, volunteers, referees, families, and organizers who give this event its energy and heart. MetroWest Subaru is honored to continue supporting the Fall Classic, and we’re already looking forward to the next twenty years. Together, we’re building a stronger, more connected community — one goal at a time.
A Place to Turn, Food Drive - Christopher S
This November , with Thanksgiving approaching and the pantry shelves running low, our Sales department decided to turn the showroom into a hub of hope. We decided to have the event, "Fill a Subaru". Many in the sales staff donated their Thanksgiving gifts cards, and with our own amazing customers pitching in--we have a mountain of food to help fill the shelves at A Place to Turn in Natick! We hope to make this an annual event at MetroWest Subaru, thank you to our customers and staff who made this possible!
SNAP EMERGENCY - Amanda M
Our partnership with Natick Service Council has always meant more than supporting food drives or collecting donations; it’s a commitment to stand beside our neighbors when they need us the most. That commitment was put to the test earlier this month when our community faced an unexpected crisis. In early November, many Natick families suddenly found themselves without SNAP benefits, leaving them forced to choose between groceries and other everyday essentials. As the need continued to surge, Natick Service Council scheduled an emergency food pantry distribution for November 8th to ensure that no one went hungry. But an equally urgent issue arose: several of their clients, seniors, and families without transportation or with mobility challenges had no way to pick up the food they desperately needed. With short notice and knowing that MetroWest Subaru would rise to the call, the Natick Service Council reached out, hoping we might have a few volunteers willing to make deliveries so that families would not go without food that week. From the moment we received the message, our team did not hesitate. Within three hours, volunteers across the retailer stepped forward, adjusted their personal schedules, and arrived ready to help, loading Subarus with grocery bags of food, delivering them door to door throughout the community. What could have been a devastating access gap became a coordinated act of compassion and urgency, with that impact deeply felt. At each of the ten stops, we met a neighbor who had been quietly worried about how they would get through the week. Seniors who could not safely travel. Parents stretched across every resource. Families are overwhelmed by the sudden loss of benefits. The relief in their eyes and the gratitude in their voices made every delivery more meaningful than we could ever imagine. It wasn’t a planned event or a formal volunteer day. It was simply a moment where our community needed us, and our team stepped in without hesitation. This experience reminds us why our partnership matters so deeply. It’s not just about supporting a cause, it’s about showing up in real time, with real care, for real people. MetroWest Subaru is proud to live the Love Promise, not as a slogan, but as a responsibility to be there when kindness is needed most. We are eternally grateful for our partnership with Natick Service Council and are honored to serve our community, which we care for deeply.
