The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. What is the Subaru Love Promise Community Commitment? At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is MetroWest Subaru dedicated locally to the Love Promise?
At MetroWest Subaru, our mission transcends beyond just being a leading car dealership. Our core essence is embedded in our Love Promise - a commitment to actively engage and serve the community that we proudly call home. We believe in building strong relationships, not only with our customers but also through various partnerships with local charities and non-profits. Our dedication to community service is a reflection of our gratitude and enthusiasm for being an integral part of our society. In 2023, we were honored to be named the Subaru of New England Love Promise Retailer of the Year, a milestone that highlights our passion and dedication. Out of 65 Subaru retailers in New England, MetroWest Subaru was recognized not just for our excellence in the automotive industry, but for our deep-rooted involvement in community betterment. This achievement is a testament to our Love Promise culture, deeply valued by both Subaru of New England and our amazing community partners. Our commitment to the community is demonstrated through tangible actions. From delivering Meals On Wheels and organizing coat drives, to fulfilling Christmas wishes for children in need and supporting families transitioning from homelessness, our engagement in various charitable activities is ceaseless. We are also fervently involved in the fight against pediatric brain cancer among other noble causes. Our Love Promise is not just a statement; it's a continuous journey of kindness and support. The true heroes of our story are our team members, whose dedication and commitment are the heart of our success. They are the stars who shine not only for our clients but for the entire community. Their hard work and passion are the driving forces behind our achievements and the embodiment of our mission. At MetroWest Subaru, our addiction is helping others. We believe that when we stand up for those who can't fight for themselves, everyone wins. Our mission is to continue this journey of love and support, making a positive impact every single day. We LOVE our team, and we LOVE our community, and we are committed to continuing our journey of service, compassion, and excellence as the Subaru of New England Love Promise Retailer of the Year.
Save A Dog Inc of Sudbury
Friends of Natick Trails, Lincoln Land Conservation Trust, Hale Reservation, NEMBA
Hale Education, Boston Green Academy, Brown School, Natick Boosters, Walnut Hill School for the Arts
Natick Service Council, The Center for Arts in Natick, Boys & Girls Club MetroWest, OUT MetroWest, Family Promise MetroWest
Springwell, Natick Fire Department, Westborough Senior Center
Love Promise Stories from MetroWest Subaru
Subaru and MetroWest Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
SNAP EMERGENCY - Amanda M
Our partnership with Natick Service Council has always meant more than supporting food drives or collecting donations; it’s a commitment to stand beside our neighbors when they need us the most. That commitment was put to the test earlier this month when our community faced an unexpected crisis. In early November, many Natick families suddenly found themselves without SNAP benefits, leaving them forced to choose between groceries and other everyday essentials. As the need continued to surge, Natick Service Council scheduled an emergency food pantry distribution for November 8th to ensure that no one went hungry. But an equally urgent issue arose: several of their clients, seniors, and families without transportation or with mobility challenges had no way to pick up the food they desperately needed. With short notice and knowing that MetroWest Subaru would rise to the call, the Natick Service Council reached out, hoping we might have a few volunteers willing to make deliveries so that families would not go without food that week. From the moment we received the message, our team did not hesitate. Within three hours, volunteers across the retailer stepped forward, adjusted their personal schedules, and arrived ready to help, loading Subarus with grocery bags of food, delivering them door to door throughout the community. What could have been a devastating access gap became a coordinated act of compassion and urgency, with that impact deeply felt. At each of the ten stops, we met a neighbor who had been quietly worried about how they would get through the week. Seniors who could not safely travel. Parents stretched across every resource. Families are overwhelmed by the sudden loss of benefits. The relief in their eyes and the gratitude in their voices made every delivery more meaningful than we could ever imagine. It wasn’t a planned event or a formal volunteer day. It was simply a moment where our community needed us, and our team stepped in without hesitation. This experience reminds us why our partnership matters so deeply. It’s not just about supporting a cause, it’s about showing up in real time, with real care, for real people. MetroWest Subaru is proud to live the Love Promise, not as a slogan, but as a responsibility to be there when kindness is needed most. We are eternally grateful for our partnership with Natick Service Council and are honored to serve our community, which we care for deeply.
Community Drives Success — Thanks to Metrowest Subaru! - Dawn C
Thanks so much to Metrowest Subaru for once again being Natick Rotary's Hole-in-One Sponsor of the Brett Conaway Cup Golf Tournament! Your continued support added extra excitement to this year’s event. We’re thrilled to share that our tournament reached maximum capacity and is on track to be our most successful ever! Metrowest Subaru’s ongoing support of our golf tournament and other Rotary events over the years has been truly wonderful and deeply appreciated. A huge thank-you to the entire Metrowest Subaru team — what a great organization and community partner!
Delivering Support with the Natick Service Council - Christopher S
For years, our Subaru dealership has partnered with the Natick Service Council, a cornerstone of our commitment to the community through Subaru’s Love Promise initiative. Each holiday season, we collaborate as secret Santas, purchasing gifts to fulfill the wish lists of children from families facing financial hardship, bringing joy and support to those in need. Every Wednesday, our sales staff takes this commitment further by delivering food to families struggling to meet their nutritional needs. They load Subaru Outbacks and Foresters with fresh fruits, vegetables, proteins, and other essentials sourced from the Natick Service Council. These deliveries are more than a task—they’re a tradition that has built lasting connections. Over the years, the families we serve have become friends. Our team doesn’t just drop off groceries; they share conversations about life’s milestones—a new grandchild, an anticipated movie, or everyday updates—fostering bonds that go beyond the food. This weekly effort reflects our enduring dedication to the Natick Service Council and the community we serve. We’ve upheld this commitment for years and plan to continue, strengthening friendships and supporting those in need, one delivery at a time.
THANK YOU FROM LLS, METROWEST SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 25th, MetroWest Subaru personally delivered these items to Tufts Medicine Cancer Center - Framingham. These blankets and messages of hope provide warmth and comfort to patients in treatment, and remind them that they are not alone. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru Loves to Help – Supporting Daniel’s Table in Framingham - VJ D
On July 7, members from every department at MetroWest Subaru came together to volunteer at Daniel’s Table in Framingham—a local organization dedicated to fighting food insecurity through compassion, dignity, respect, innovation, and agility. We broke into three teams and spent the morning supporting their incredible work. One group assembled and packed bags for the Full Belly Program, which helps bridge the gap for kids who lose access to free breakfast and lunch during the summer months. Another team handled loading and unloading product for the food bank, while the third team weighed, categorized, and stocked food items to ensure the shelves were ready for those in need. Our collective effort didn’t just support the Full Belly Program—it also contributed to Daniel’s Table’s Community Freezer Program, their Farmer’s Market, and other vital outreach initiatives. It was a powerful day of teamwork and service, and we were proud to stand with Daniel’s Table in their mission to nourish the community.
MetroWest Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Natick, this is a harsh reality. Helping others strengthens communities, which is why MetroWest Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like MetroWest Subaru have helped nearly 900,000 children and adults in urgent need. On 02/03/2025, MetroWest Subaru donated 204 shoes/socks to Boys & Girls Clubs of MetroWest. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Help – Sutton Road Race Returns - VJ D
This June, the Minuteman Road Club proudly brought back the beloved Sutton Road Race on June 14th, revitalizing a cherished tradition on the local cycling calendar. With support from MetroWest Subaru and the Town of Sutton, the event saw a smooth and spirited day of racing—excellent roads, great weather, and most importantly, zero crashes. More than just a race, the event embodied Subaru’s Love Promise to both the community and the environment. Riders and volunteers came together not only to compete, but also to give back. The Minuteman Road Club generously donated $1,000 to the Sutton Senior Center and Food Pantry, alongside a large collection of canned goods gathered from race participants and supporters. Thanks to the collaboration between MetroWest Subaru, the Town of Sutton, and the Minuteman Road Club, this event was more than a race—it was a celebration of community, safety, and shared commitment to doing good.
Love Sustained: MetroWest Subaru’s Journey with Greater Framingham Community Church - Mike K
In December 2023, MetroWest Subaru took a simple yet powerful step: joining Greater Framingham Community Church (GFCC) in preparing a holiday meal for those without a home. We didn’t know it then, but this act of service would spark a six-month partnership that transformed not just lives in our community—but the hearts of our own team. That first day—setting up tables, assembling meals, and sharing laughter and stories with GFCC volunteers—made a deep impression. Their unwavering commitment to addressing food insecurity in Framingham was inspiring. So we asked: “How can we do more?” From that question came a promise. Every other Friday, from January through June 2025, a dedicated group of five to six MetroWest Subaru employees joined GFCC in packing grocery bags for their Food Insecurity Program. Rain or shine, our team showed up—loading bags with care, connecting with volunteers, and lending hands where they were most needed. Over 12 service days, we packed hundreds of bags, helped distribute vital supplies, and built lasting bonds with the GFCC community. But the true impact wasn’t measured in numbers—it was in the smiles exchanged, the stories shared, and the deep sense of purpose our team felt every time we stepped into the church’s fellowship hall. June 6 marked the final service day in this particular chapter of our partnership. It was a bittersweet milestone—filled with gratitude, reflection, and celebration. Our team left that day knowing they had been part of something larger than themselves: a movement of love in action. This journey embodied the very heart of the Subaru Love Promise—supporting those in need, uplifting community partners, and showing up with compassion, time and time again. While this biweekly initiative has come to a close, the relationships we’ve built and the lessons we’ve learned will carry on. Because love doesn’t end—it evolves, and it continues to drive everything we do at MetroWest Subaru.
Tour de Natick - A Ride For Natick Scholars: A 15-Year Tradition of Giving Back - Jeff R
MetroWest Subaru is proud to continue its longstanding partnership with the Rotary Club of Natick, sponsoring the 22nd Annual Tour de Natick for the 15th consecutive year. This beloved family bike ride, held each Father’s Day on the Natick Common, has become a highlight of the local community and an important fundraiser for the Rotary Club's charitable initiatives. The Tour de Natick features a family-friendly 6-mile loop, offering riders of all ages a fun and safe way to support a great cause. The event not only promotes an active and healthy lifestyle but also helps raise critical funds for the Rotary Club’s foundation. Proceeds from the event fund scholarships for graduating Natick High School seniors, with over $10,000 awarded annually. Additionally, the Rotary Club’s dictionary program provides over 300 personalized dictionaries to third-grade students each year. Since its inception, the Tour de Natick has raised more than $210,000 in scholarships and distributed over 6,000 dictionaries, positively impacting the lives of countless students in the Natick community. MetroWest Subaru’s ongoing support of the event reinforces our commitment to the Subaru Love Promise, strengthening the bond between our dealership and the community we proudly serve.
A Partnership That Nourishes Both Body and Soul - Michael K
At MetroWest Subaru, we believe love means more than words—it’s action, commitment, and compassion. Just before the 2023 holiday season, we began a meaningful new partnership with Greater Framingham Community Church (GFCC), coming together to support their annual holiday meal for the homeless. What started as a one-time act of service quickly blossomed into something deeper. Our MetroWest Subaru team was honored to assist in the setup and preparation for GFCC’s holiday meal, and the experience left a lasting impression on everyone involved. We saw firsthand the dedication of the church’s volunteers and the powerful impact of their mission to serve the food-insecure individuals and families in our community. From that moment, a relationship rooted in shared purpose was born. Now, every other Friday, five to six MetroWest Subaru team members head over to GFCC to roll up their sleeves and support the church’s Grocery Bag Program—a lifeline for many in the community facing food insecurity. Together, we pack bags filled with fresh groceries and essential items, helping to provide dignity and nourishment to those who need it most. What started as a holiday gesture has become a biweekly tradition—one that our team looks forward to with heartfelt anticipation. These Fridays are more than just service days; they are moments of connection, reflection, and community. For our team, it's a powerful reminder of why we do what we do. This partnership with GFCC embodies the Subaru Love Promise. It’s about showing up, making a difference, and building lasting relationships that lift our neighbors—and ourselves.
