The 2025 Subaru Love Promise Customer and Community Commitment Award
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is MetroWest Subaru dedicated locally to the Love Promise?
At MetroWest Subaru, our mission transcends beyond just being a leading car dealership. Our core essence is embedded in our Love Promise - a commitment to actively engage and serve the community that we proudly call home. We believe in building strong relationships, not only with our customers but also through various partnerships with local charities and non-profits. Our dedication to community service is a reflection of our gratitude and enthusiasm for being an integral part of our society. In 2023, we were honored to be named the Subaru of New England Love Promise Retailer of the Year, a milestone that highlights our passion and dedication. Out of 65 Subaru retailers in New England, MetroWest Subaru was recognized not just for our excellence in the automotive industry, but for our deep-rooted involvement in community betterment. This achievement is a testament to our Love Promise culture, deeply valued by both Subaru of New England and our amazing community partners. Our commitment to the community is demonstrated through tangible actions. From delivering Meals On Wheels and organizing coat drives, to fulfilling Christmas wishes for children in need and supporting families transitioning from homelessness, our engagement in various charitable activities is ceaseless. We are also fervently involved in the fight against pediatric brain cancer among other noble causes. Our Love Promise is not just a statement; it's a continuous journey of kindness and support. The true heroes of our story are our team members, whose dedication and commitment are the heart of our success. They are the stars who shine not only for our clients but for the entire community. Their hard work and passion are the driving forces behind our achievements and the embodiment of our mission. At MetroWest Subaru, our addiction is helping others. We believe that when we stand up for those who can't fight for themselves, everyone wins. Our mission is to continue this journey of love and support, making a positive impact every single day. We LOVE our team, and we LOVE our community, and we are committed to continuing our journey of service, compassion, and excellence as the Subaru of New England Love Promise Retailer of the Year.
Save A Dog Inc of Sudbury
Friends of Natick Trails, Lincoln Land Conservation Trust, Hale Reservation, NEMBA
Hale Education, Boston Green Academy, Brown School, Natick Boosters, Walnut Hill School for the Arts
Natick Service Council, The Center for Arts in Natick, Boys & Girls Club MetroWest, OUT MetroWest, Family Promise MetroWest
Springwell, Natick Fire Department, Westborough Senior Center
Love Promise Stories from MetroWest Subaru
Subaru and MetroWest Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Delivering Support with the Natick Service Council - Christopher S
For years, our Subaru dealership has partnered with the Natick Service Council, a cornerstone of our commitment to the community through Subaru’s Love Promise initiative. Each holiday season, we collaborate as secret Santas, purchasing gifts to fulfill the wish lists of children from families facing financial hardship, bringing joy and support to those in need. Every Wednesday, our sales staff takes this commitment further by delivering food to families struggling to meet their nutritional needs. They load Subaru Outbacks and Foresters with fresh fruits, vegetables, proteins, and other essentials sourced from the Natick Service Council. These deliveries are more than a task—they’re a tradition that has built lasting connections. Over the years, the families we serve have become friends. Our team doesn’t just drop off groceries; they share conversations about life’s milestones—a new grandchild, an anticipated movie, or everyday updates—fostering bonds that go beyond the food. This weekly effort reflects our enduring dedication to the Natick Service Council and the community we serve. We’ve upheld this commitment for years and plan to continue, strengthening friendships and supporting those in need, one delivery at a time.
THANK YOU FROM LLS, METROWEST SUBARU! - Tasha M
For the past 10 years, Subaru of America and its retailers have partnered with The Leukemia & Lymphoma Society (LLS) through the Subaru Loves to Care initiative. The partnership has involved delivering blankets and messages of hope to cancer patients across the country. On June 25th, MetroWest Subaru personally delivered these items to Tufts Medicine Cancer Center - Framingham. These blankets and messages of hope provide warmth and comfort to patients in treatment, and remind them that they are not alone. The love and support shared through this cherished partnership means a lot to everyone involved! Thank you for your commitment to supporting your community as well as the LLS mission to create a world without blood cancer and improve the quality of life for patients and their families.
Subaru Loves to Help – Supporting Daniel’s Table in Framingham - VJ D
On July 7, members from every department at MetroWest Subaru came together to volunteer at Daniel’s Table in Framingham—a local organization dedicated to fighting food insecurity through compassion, dignity, respect, innovation, and agility. We broke into three teams and spent the morning supporting their incredible work. One group assembled and packed bags for the Full Belly Program, which helps bridge the gap for kids who lose access to free breakfast and lunch during the summer months. Another team handled loading and unloading product for the food bank, while the third team weighed, categorized, and stocked food items to ensure the shelves were ready for those in need. Our collective effort didn’t just support the Full Belly Program—it also contributed to Daniel’s Table’s Community Freezer Program, their Farmer’s Market, and other vital outreach initiatives. It was a powerful day of teamwork and service, and we were proud to stand with Daniel’s Table in their mission to nourish the community.
MetroWest Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Natick, this is a harsh reality. Helping others strengthens communities, which is why MetroWest Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like MetroWest Subaru have helped nearly 900,000 children and adults in urgent need. On 02/03/2025, MetroWest Subaru donated 204 shoes/socks to Boys & Girls Clubs of MetroWest. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Subaru Loves to Help – Sutton Road Race Returns - VJ D
This June, the Minuteman Road Club proudly brought back the beloved Sutton Road Race on June 14th, revitalizing a cherished tradition on the local cycling calendar. With support from MetroWest Subaru and the Town of Sutton, the event saw a smooth and spirited day of racing—excellent roads, great weather, and most importantly, zero crashes. More than just a race, the event embodied Subaru’s Love Promise to both the community and the environment. Riders and volunteers came together not only to compete, but also to give back. The Minuteman Road Club generously donated $1,000 to the Sutton Senior Center and Food Pantry, alongside a large collection of canned goods gathered from race participants and supporters. Thanks to the collaboration between MetroWest Subaru, the Town of Sutton, and the Minuteman Road Club, this event was more than a race—it was a celebration of community, safety, and shared commitment to doing good.
Love Sustained: MetroWest Subaru’s Journey with Greater Framingham Community Church - Mike K
In December 2023, MetroWest Subaru took a simple yet powerful step: joining Greater Framingham Community Church (GFCC) in preparing a holiday meal for those without a home. We didn’t know it then, but this act of service would spark a six-month partnership that transformed not just lives in our community—but the hearts of our own team. That first day—setting up tables, assembling meals, and sharing laughter and stories with GFCC volunteers—made a deep impression. Their unwavering commitment to addressing food insecurity in Framingham was inspiring. So we asked: “How can we do more?” From that question came a promise. Every other Friday, from January through June 2025, a dedicated group of five to six MetroWest Subaru employees joined GFCC in packing grocery bags for their Food Insecurity Program. Rain or shine, our team showed up—loading bags with care, connecting with volunteers, and lending hands where they were most needed. Over 12 service days, we packed hundreds of bags, helped distribute vital supplies, and built lasting bonds with the GFCC community. But the true impact wasn’t measured in numbers—it was in the smiles exchanged, the stories shared, and the deep sense of purpose our team felt every time we stepped into the church’s fellowship hall. June 6 marked the final service day in this particular chapter of our partnership. It was a bittersweet milestone—filled with gratitude, reflection, and celebration. Our team left that day knowing they had been part of something larger than themselves: a movement of love in action. This journey embodied the very heart of the Subaru Love Promise—supporting those in need, uplifting community partners, and showing up with compassion, time and time again. While this biweekly initiative has come to a close, the relationships we’ve built and the lessons we’ve learned will carry on. Because love doesn’t end—it evolves, and it continues to drive everything we do at MetroWest Subaru.
Tour de Natick - A Ride For Natick Scholars: A 15-Year Tradition of Giving Back - Jeff R
MetroWest Subaru is proud to continue its longstanding partnership with the Rotary Club of Natick, sponsoring the 22nd Annual Tour de Natick for the 15th consecutive year. This beloved family bike ride, held each Father’s Day on the Natick Common, has become a highlight of the local community and an important fundraiser for the Rotary Club's charitable initiatives. The Tour de Natick features a family-friendly 6-mile loop, offering riders of all ages a fun and safe way to support a great cause. The event not only promotes an active and healthy lifestyle but also helps raise critical funds for the Rotary Club’s foundation. Proceeds from the event fund scholarships for graduating Natick High School seniors, with over $10,000 awarded annually. Additionally, the Rotary Club’s dictionary program provides over 300 personalized dictionaries to third-grade students each year. Since its inception, the Tour de Natick has raised more than $210,000 in scholarships and distributed over 6,000 dictionaries, positively impacting the lives of countless students in the Natick community. MetroWest Subaru’s ongoing support of the event reinforces our commitment to the Subaru Love Promise, strengthening the bond between our dealership and the community we proudly serve.
A Partnership That Nourishes Both Body and Soul - Michael K
At MetroWest Subaru, we believe love means more than words—it’s action, commitment, and compassion. Just before the 2023 holiday season, we began a meaningful new partnership with Greater Framingham Community Church (GFCC), coming together to support their annual holiday meal for the homeless. What started as a one-time act of service quickly blossomed into something deeper. Our MetroWest Subaru team was honored to assist in the setup and preparation for GFCC’s holiday meal, and the experience left a lasting impression on everyone involved. We saw firsthand the dedication of the church’s volunteers and the powerful impact of their mission to serve the food-insecure individuals and families in our community. From that moment, a relationship rooted in shared purpose was born. Now, every other Friday, five to six MetroWest Subaru team members head over to GFCC to roll up their sleeves and support the church’s Grocery Bag Program—a lifeline for many in the community facing food insecurity. Together, we pack bags filled with fresh groceries and essential items, helping to provide dignity and nourishment to those who need it most. What started as a holiday gesture has become a biweekly tradition—one that our team looks forward to with heartfelt anticipation. These Fridays are more than just service days; they are moments of connection, reflection, and community. For our team, it's a powerful reminder of why we do what we do. This partnership with GFCC embodies the Subaru Love Promise. It’s about showing up, making a difference, and building lasting relationships that lift our neighbors—and ourselves.
A Warm Gift of Care: MetroWest Subaru and MetroWest CareConnection Unite Again - Michael K
At MetroWest Subaru, living the Subaru Love Promise means more than supporting our neighbors — it means showing up, year after year, with purpose and heart. This winter, our Service Department continued that promise by supporting a cause close to home and close to our hearts: MetroWest CareConnection. As one of the two charities chosen by our dedicated service team for our 2024 Subaru Share the Love® Service Donation Program, MetroWest CareConnection received a $750 check from Subaru of New England — a symbol of gratitude for the incredible work they do. But our partnership goes deeper than a single donation. This moment is a continuation of a relationship built on compassion and action. For the second year in a row, MetroWest Subaru proudly hosted our annual Coat Drive in support of MetroWest CareConnection. Together, with our customers and employees, we collected dozens of new and gently used winter coats to help ensure no one in our community had to face the cold without warmth. The energy from our team was electric — employees personally contributed coats and encouraged others to give. MetroWest CareConnection, known for their tireless efforts to support individuals and families facing housing instability and crisis, has been a lifeline in the community. Their ability to respond swiftly with care and dignity makes them an essential part of the MetroWest network of support services. We are honored to stand beside them. This year’s donation is not just financial — it’s symbolic of our ongoing promise: to lift up the changemakers, the caretakers, and the connectors in our community. And with every coat collected and every dollar donated, we move closer to a community where no one is left in the cold. At MetroWest Subaru, this is what it means to love.
A Promise Delivered Every Thursday - VJ D
For the past eight years, every Thursday without fail, our team at MetroWest Subaru has proudly delivered meals as part of our commitment to the Meals on Wheels program. What began as a way to give back has grown into something so much more—a weekly tradition rooted in care, compassion, and lasting connection. Each week, we look forward to seeing familiar faces—like Laurie, who greets us at the pick-up location with a warm smile and a well-organized list. Her dedication sets the tone for the day and reminds us that every detail matters when you’re delivering more than just a meal. But perhaps the most touching part of this journey lies behind the doors we knock on. Over the years, we've formed meaningful friendships with our clients—sharing stories, exchanging smiles, and building bonds that go well beyond a simple delivery. These visits often become the highlight of our week, and we know they bring comfort and kindness to the folks who rely on them. Supporting Meals on Wheels isn’t just about nourishment—it’s about showing up, week after week, with consistency and care. It’s about making someone’s day just a little bit easier and reminding them they’re not alone. At MetroWest Subaru, we believe love is best shown through action. That’s why we remain committed to this incredible program, and to the beautiful friendships that have blossomed from it. Because when we say Love Promise, we mean it—every Thursday, and every mile of the way.
