MetroWest Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At MetroWest Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is MetroWest Subaru dedicated locally to the Love Promise?
At MetroWest Subaru, our mission transcends beyond just being a leading car dealership. Our core essence is embedded in our Love Promise - a commitment to actively engage and serve the community that we proudly call home. We believe in building strong relationships, not only with our customers but also through various partnerships with local charities and non-profits. Our dedication to community service is a reflection of our gratitude and enthusiasm for being an integral part of our society. In 2023, we were honored to be named the Subaru of New England Love Promise Retailer of the Year, a milestone that highlights our passion and dedication. Out of 65 Subaru retailers in New England, MetroWest Subaru was recognized not just for our excellence in the automotive industry, but for our deep-rooted involvement in community betterment. This achievement is a testament to our Love Promise culture, deeply valued by both Subaru of New England and our amazing community partners. Our commitment to the community is demonstrated through tangible actions. From delivering Meals On Wheels and organizing coat drives, to fulfilling Christmas wishes for children in need and supporting families transitioning from homelessness, our engagement in various charitable activities is ceaseless. We are also fervently involved in the fight against pediatric brain cancer among other noble causes. Our Love Promise is not just a statement; it's a continuous journey of kindness and support. The true heroes of our story are our team members, whose dedication and commitment are the heart of our success. They are the stars who shine not only for our clients but for the entire community. Their hard work and passion are the driving forces behind our achievements and the embodiment of our mission. At MetroWest Subaru, our addiction is helping others. We believe that when we stand up for those who can't fight for themselves, everyone wins. Our mission is to continue this journey of love and support, making a positive impact every single day. We LOVE our team, and we LOVE our community, and we are committed to continuing our journey of service, compassion, and excellence as the Subaru of New England Love Promise Retailer of the Year.
Save A Dog Inc of Sudbury
Friends of Natick Trails, Lincoln Land Conservation Trust, Hale Reservation, NEMBA
Hale Education, Boston Green Academy, Brown School, Natick Boosters, Walnut Hill School for the Arts
Natick Service Council, The Center for Arts in Natick, Boys & Girls Club MetroWest, OUT MetroWest, Family Promise MetroWest
Springwell, Natick Fire Department, Westborough Senior Center
Love Promise Stories from MetroWest Subaru
Subaru and MetroWest Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Starting the School Year Feeling Supported - Amanda M
Every year, there is a special kind of excitement that comes with getting ready for a new school year, and every student absolutely deserves to feel it. A backpack filled with supplies they need is more than pencils and notebooks, it's a chance to walk into the classroom feeling confident, supported and ready for what's ahead. Our relationship with Natick Service Council has grown to be much more than supporting our community through their food pantry. At the heart of our partnership is a shared commitment to our neighbors.Throughout the year, that means listening to what local families need, and how we can find ways to be there for them. As summer vacation begins to wind down, that need shifts towards helping Natick students prepare for a new school year. Over the course of four days, members of our sales team took a step away from the showroom to help pack over 200 backpacks with grade specific school supplies. More than 200 backpacks meant more than 200 local students would soon have the notebooks, folders, pencils and other supplies they needed to begin a new school year prepared. With the hundreds of backpacks to fill with the right supplies, there was plenty to do, but with every notebook, folder, and pencil packed, there was also a reminder that it would be in the hands of a neighboring student soon. That made every supply more personal. Soon, there will be a student unzipping a backpack open with the supplies their teacher asked for, the tools they need to participate alongside their classmates, and hopefully one thing less to worry about as the new school year begins. For their family, it can also mean that their child is walking into school feeling the most confident and prepared version of themselves. What seems like just another backpack and a few supplies are a small part of back to school, but sometimes the smallest things can have a meaningful impact on how a child feels walking into school. No student should have to wonder whether they have what they need to feel belonging, they should be able to focus on learning, making friends, discovering new interests and enjoy what the school year holds. This is what makes our relationship with Natick Service Council so special to us. Our partnership isn't defined by the donations we make, an event, or one area of need. Whether we are stocking pantry shelves, delivering groceries for seniors, packing backpacks or simply providing an extra set of hands, it is all about continuing to show up for the community we share. We're grateful for our relationship with Natick Service Council and everything they do for all ages in our community. Whether we're helping stock shelves, delivering groceries, or packing backpacks, we're proud to stand alongside them. Because every child deserves to begin the new school year feeling excited for what's ahead. We hope they're carrying the feeling that their community is behind them.
Blood Cancer United and Subaru MetroWest Visit Tufts Medicine Cancer Center - Framingham - Julia D
On Tuesday, July 21, the Blood Cancer United New England Chapter, alongside MetroWest Subaru of Natick, Massachusetts, had the pleasure of delivering 80 blankets and messages of hope to Tufts Medicine Cancer Center - Framingham as part of the Subaru Loves to Care initiative. The staff at Tufts Medicine Cancer Center were incredibly grateful for the donation, sharing how meaningful these blankets are to patients undergoing treatment. They noted how treatment and infusion rooms tend to be rather cold, the blankets providing an added level of warmth, comfort, and care for those long inpatient days. Their enthusiasm highlighted the significant impact these gifts have, serving as a tangible reminder of support, compassion, and kindness during a challenging time. Thank you to everyone at MetroWest Subaru and Tufts Medicine Cancer Center-Framingham for making this a meaningful day and for your continued commitment to supporting Blood Cancer United's mission to end blood cancer and improve the lives of patients and their families.
A Partnership That Lives the Subaru Love Promise - Kelsey H
At the Natick Service Council, our mission is simple: Neighbors Helping Neighbors. Every day, we work to ensure that local families facing hardship have access to food, clothing, financial assistance, and the resources they need to build stability. While our programs make this work possible, it is partnerships like the one we share with MetroWest Subaru that truly bring our mission to life. For years, MetroWest Subaru has selected NSC as a hometown charity partner during the Subaru Share the Love campaign, but their commitment to our community extends far beyond the giving season. Their generosity is not measured solely by the dollars they contribute, though those gifts have made a tremendous impact on our ability to serve our neighbors. It is measured by the countless hours their team invests in our mission and the compassion they bring to every interaction. The dedication of MetroWest Subaru's team reminds us that true partnership isn't just about giving, it's about believing in one another's mission. Their ongoing support allows us to serve our neighbors with compassion and consistency, ensuring that every family who turns to NSC feels seen and supported. Each month, MetroWest Subaru employees volunteer to deliver groceries to homebound residents who cannot visit our food pantry because of medical or mobility challenges. What may seem like a simple delivery is often much more. For many recipients, it is a reminder that they have not been forgotten, that someone in their community cares enough to show up at their door with not only food, but kindness, dignity, and a friendly face. Their team is equally present during some of our busiest seasons. They spend hours organizing school supplies and backpacks so more than 400 local students can begin the school year prepared. During the holidays, they roll up their sleeves once again, helping sort and deliver gifts to families, ensuring children throughout our community experience the joy and excitement every child deserves. The impact of this partnership reaches far beyond these volunteer hours. It creates a culture of care throughout our community. One of our clients recently shared a note that perfectly captures what this partnership means: "Thank you for all that you do for our family and so many others. NSC is truly a special group of neighbors helping neighbors. The longer we have been part of NSC, the more families and friends I've discovered are also supported by your organization. It's a wonderful reminder of the positive impact you have throughout our community." While those words were written to the Natick Service Council, they also reflect the spirit MetroWest Subaru helps create. Every grocery delivery, every backpack packed, every holiday gift delivered sends the same message: our neighbors are not alone. MetroWest Subaru has become much more than a corporate sponsor, they are a trusted partner, a dedicated volunteer, and an extension of our team. They consistently ask, "How can we help?" and then they show up, ready to do whatever is needed. Their partnership embodies the Subaru Love Promise in its truest form: putting people first, strengthening the community they call home, and creating lasting change through kindness, generosity, and service. We are deeply grateful for MetroWest Subaru's unwavering commitment to our organization and to the families we serve. Together, we are building a stronger community where every neighbor knows they are valued, supported, and cared for.
Fueled by Kindness and Connection - Michele M
For the second time in three years, Spark Kindness has been selected as a Love Promise Partner by MetroWest Subaru, and it's hard to put into words what that partnership has meant to our community. Spark provides free programs that give caregivers real tools to support youth, focusing on mental health, bullying prevention, and building the kind of school, family, and community environments where belonging and resilience can take root. None of it would be possible without partners like MetroWest Subaru, whose support fuels our Resilient Community public education series, work aimed squarely at some of the toughest challenges facing families today: mental health, loneliness, polarization, and bullying. Thanks to MetroWest Subaru's generosity, Spark is able to deliver 20–25 programs a year, completely free, reaching more than 9,000 people through a network of over 100 schools, healthcare providers, public safety partners, faith organizations, and community groups. This year's support also helped power the third annual MetroWest Anti-Bullying Coalition forum, themed From Awareness to Action: Addressing Identity-Based Bullying. More than 100 educators, school leaders, and community partners came together - law enforcement, administrators, faith leaders, healthcare professionals, attorneys, and parents - united by one simple goal: making sure every person is treated with respect and every child has a real chance to thrive. But numbers only tell part of the story. Our community says it best: "Connection is such an important part of Spark Kindness events... it's a reminder that we're not alone in our struggles." "Spark has made an impact on my life by being my 'village' on my journey away from my family and my country! I became a better parent thanks to Spark!" That sense of village is exactly what MetroWest Subaru has given us. VJ and the entire Subaru team don't just write a check, they show up. They bring kindness, compassion, and a genuine investment in this work that mirrors Spark's mission back to us in the best possible way. We are so deeply honored to be among MetroWest Subaru's Love Promise partners again this year. Thank you for believing in Spark, for standing beside us, and for helping us build kinder, more inclusive, more resilient communities… together. With gratitude, The Spark Kindness Team
Every Mile for a Purpose - VJ D
Every year, the Best Buddies Challenge reminds me why I keep showing up. This year, I took on the 100-mile ride. I knew it would be physically demanding, but what I couldn't prepare for was everything the day would throw at us. The weather wasn't exactly on our side. The conditions were tough and all along the route there were riders on the side of the road, asking for help or encouraging one another to keep going. It was a reminder that no one completes a challenge like this alone. As difficult as the ride became, my reason for being there never changed, but the moment that stayed with me the most didn't happen on the bike. While I was standing with a young boy who was there supporting the Best Buddies mission, he walked over, patted me on the shoulder, looked me in the eye and said "You're doing a great job! You got this!" It was such a simple gesture but it made my day. At that moment, I was reminded exactly what we were there for. Sometimes the smallest moments have the biggest impact. His encouragement wasn't just about helping me finish the ride, it was a reflection of everything Best Buddies stands for, kindness, inclusion, friendship, and believing in one another. What makes me most proud isn't that I completed 100 miles. It's what we've accomplished together. Because of the incredible generosity of our community we raised more than $43,000 to support Best Buddies. That number represents so much more than a donation total. It represents opportunities, meaningful friendships, life-changing programs, and a future where inclusion isn't just something we talk about, it's about something we actively create. To everyone who donated, supported, shared our mission, or cheered us on, you were every one of those 100 miles. It wasn't just my ride. It was ours. Together, we're helping create a world where everyone is valued, included, and given the opportunity to thrive.
Everwild, a weekend powered by the mountain biking women of New England. - Jocelyn Bereron B
Mountain biking is a sport of thrill, grit, and community, but for many women, being on the trails can feel intimidating. Too often, female riders find themselves shrinking, assuming they aren't skilled enough, or worrying that they will "hold the group back." When MetroWest Subaru stepped up as the presenting sponsor for Everwild, a women's mountain biking weekend at Hale Education, it helped create a place for courage to flourish for so many riders. The woods of Hale came alive as over 150 women and girls gathered, representing every New England state. Ranging in age from 9 to 85, they rode at every level of ability imaginable: Women who had previously only ridden bikes around their neighborhoods were sharing trails and learning alongside ladies who've been tackling rock rolls for years. Clinic instructors met every participant exactly where she was, teaching everything from fundamental skills to the mechanics needed to launch off a massive, 6- foot kicker ramp onto an airbag. For six high school girls from Boston Public Schools, the weekend was an incredible introduction to the sport. Mountain biking has high financial barriers to entry, but MetroWest Subaru's support ensured these girls could participate at no cost to them. They spent the morning building confidence in a clinic led by one of Hale's mountain biking coaches. By the afternoon, they were in their element and joined a massive group ride after lunch — claiming their place in a new outdoor community. The true spirit of the weekend, however, was captured in a breakthrough moment by a rider named Danielle. Danielle was hesitantly drawn to the airbag clinic. She wanted to try it, but the fear of not being able to make the jump almost kept her on the sidelines. The Everwild team gave her a simple reminder: If there is any place on earth to give it a try, it's here. Later that afternoon, the coaches checked in on her. Danielle's hesitation was entirely gone. She wasn't just participating — she was getting air off the big jump and landing with a mile-wide smile. Subaru's Love Promise is a dedication to making the world a better place, and through its partnership with Hale in delivering Everwild, MetroWest Subaru did exactly that. The dealership's commitment to providing space, safety, and encouragement for 150 women and girls inspired them to stop shrinking, conquer their fears, and realize exactly how high they can fly.
A Shared Beginning, A Stronger Future - Amanda M
Some opportunities come in full circle. For us, supporting SkillsUSA wasn't just about giving back, it was about investing in the same experience that helped shape our own path. As an alumni of SkillsUSA, both our Service Director, Mike, and I (a Subaru Specialist Technician) returned this year not to just support an event, but to invest into the experience that helped shape our own careers. This year, our team had the opportunity to create and host two hands-on stations: a Multi-Point Inspection and an A/C Diagnosis station on two Subaru vehicles. These stations directly impacted the 12 students who made it to the hands-on portion of the competition, giving them the opportunities to work through real world scenarios, think critically, diagnose concerns, and approach problems similar to those technicians face every day in our Service Department. What made this a truly meaningful experience wasn't just the technical skills being tested, but the people behind them. We saw students step into unfamiliar situations with determination, working through problems with confidence along the way. In those moments, it was easy to see the same spark that once pushed us forward when we were in their shoes. SkillsUSA didn't just teach us technical skills, it gave us direction, confidence, and a pathway to grow. Returning now, alongside leadership that shared the same journey has made this a true full-circle moment. It's a reminder that the impact of opportunities like this doesn't just end after completion day, it carries forward into careers, into retailers, into the future of our industry. As a retailer, we understand that supporting the next generation isn't just important, it's essential. That's why our commitment to education extends beyond just a single event. Through initiatives like Subaru Loves Learning, we continue to invest in students, support hands-on learning, and help build confidence in those pursuing their education. Because today's students are tomorrow's leaders, problem solvers, and innovators. And for us, that's not just something we believe, but rather it's something we've lived and something we're proud to pass on.
Empowering Women's Cycling, One Ride at a Time - Vincent D
MetroWest Subaru is proud to support opportunities that help athletes grow both in competition and in life. This spring, we were honored to assist the CCB p/b Pink Watts by coordinating and providing five nights of housing on Cape Cod for their coaching staff during spring training camp. The athletes stayed nearby while the coaches utilized the home base to help lead training, logistics, and daily preparation. Supporting this camp meant supporting something bigger than sport. CCB p/b Pink Watts is committed to developing top New England riders ages 18 through U23, with a strong emphasis on women's cycling, education, and creating a healthy path for long-term success. Every athlete on the team is required to pursue post-secondary education, reinforcing that development is about lifestyle, culture, and future opportunity—not just race results. Their riders compete at some of the highest levels in the country, including events like Sea Otter Classic and Redlands Bicycle Classic, with several athletes advancing to race internationally in Europe alongside national-level programs. At MetroWest Subaru, we believe athletics can build confidence, leadership, discipline, and community. We are especially proud to help support women's athletics and women's cycling—areas where rising costs often outpace available support. If we can play even a small role in helping these athletes chase big dreams, it is an opportunity we are grateful to be part of. Supporting our community means supporting those who are pushing forward, on and off the bike. That is what the Love Promise is all about.
More Than a Car, More Than a Game - Amanda M
Sometimes, the most meaningful stories begin in the simplest ways. What started as a connection through Dave Miller, an old friend of our Retailer Principal, brought someone into our showroom who simply needed a car. They met with our team and were guided by our General Sales Manager, Chris, who took the time to truly understand their needs. Together, they found a vehicle that provided not just transportation, but comfort, reliability, and a peace of mind. Grateful for the experience, David offered to give back by coaching Chris in pickleball at Bosse Courts in Natick. What began as a small gesture of appreciation quickly turned into a genuine friendship. As they spent more time together, David shared the story of his grandson, Reed, a young child facing an incredibly rare and difficult cancer diagnosis. Reed has already endured surgery and chemotherapy at such a young age, showing a level of strength that deeply moved everyone who heard his story. While he has made it through that phase of treatment, his journey is far from over, and his family continues to navigate challenges that come with it. Hearing this, Chris felt compelled to do more. He made a donation to support Reed and his family(some donations pictured), but more importantly, he showed up with compassion, care and a willingness to be a part of something bigger than himself. This experience has reminded us of what we do, extends far beyond the showroom. It's about the relationships we build, the moments we share, the ways we show up for our community when it matters the most. Living the Subaru Love Promise means turning everyday interaction into meaningful connections, and sometimes, those connections can make all the difference.
Shoes in MetroWest - Laura T
Boys & Girls Clubs of MetroWest loves MetroWest Subaru! VJ & his team came out for the third year in a row to provide our youth members with a new pair of shoes! More than 100 youth walked away with new shoes & new socks through this partnership with Operation Warm!
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