What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is MetroWest Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Natick Community Organic Farm
NSHS Athletics, Newton South High School, Natick High School Cheerleaders, Natick High School After-Prom Party, Newton Free Library
Life is Good Kid's Foundation, The Center for Arts in Natick, Boys & Girls Club MetroWest, OUT MetroWest, Natick Service Council
Natick Police Department, Natick Fire Department

 Subaru Love Promise Heart

Love Promise Stories from MetroWest Subaru

Bathe to Save Benefitting All Dog Rescue Inc.  –  Lisa K

Bathe to Save Benefitting All Dog Rescue Inc.

All Dog Rescue Inc. is the proud beneficiary of the Bathe to Save Guinness World Record Fundraiser organized and hosted by Metrowest Subaru. With the generosity of Metrowest Subaru, we can rehome more adoptable dogs. Founded in 2003, All Dog Rescue is an all-volunteer non-profit organization dedicated to the rescue of Massachusetts dogs in need and matching them with appropriate and responsible owners. Since adoption fees cover less than half of our veterinary costs, we rely on funding from events like the Bathe to Save to support our ongoing mission. Thanks to the generosity of Metrowest Subaru, we can continue to support our local animal shelters, animal control officers, and owners who need to rehome their dogs. For more information, go to www.alldogrescue.org or follow us on https://www.facebook.com/alldogrescue/.

Subaru Goes to the 2018 Boston Pride Parade  –  Margery G

Subaru Goes to the 2018 Boston Pride Parade

Getting the word out about Meals on Wheels, highlighting Subaru's role in supporting the Meals on Wheels program and supporting the rights of LGBT elders were the goals of Ethos's participation in the 2018 Boston Pride Parade. Boston's Pride Parade is 48 years old and is viewed by an estimated 500,000 people. The 2.27-mile long route weaves through the City of Boston, from Copley Square, ending at City Hall Plaza. Our Parade Marshall Meg Barhite led the Ethos contingent of 50 marchers with the Meals on Wheels Subaru as the centerpiece of our group. Rounding out the marchers was our mascot, Murray. The parade is not only watched in person but is live streamed on the local NBC affiliate so the number of people reached is much larger than the half million people along the parade route.

Subaru delivers in the Spring Snow  –  Margery G

Subaru delivers in the Spring Snow

On March 13 and 14, 2018 late winter storms pounded New England and Ethos was closed. Almost 15” of snow fell in Boston. The issue is always delivery on the day after the storm when cars are parked on both sides of narrow roads and the snow is not completely plowed or, in the case of part of Boston, not plowed yet. The Subaru powered through, helping to deliver meals on hilly, unplowed streets.

Unveiling the 2018 Subaru-Meals on Wheels Outback  –  Margery G

Unveiling the 2018 Subaru-Meals on Wheels Outback

On December 19, 2017, Ethos held the official unveiling of the 2018 Subaru Outback. The unveiling was held in the West Roxbury neighborhood of Boston which has the largest percent of older residents in the City. The car was viewed by 250 seniors as they came to the event, held in conjunction with our annual Agewell West Roxbury holiday party. Ethos Development Coordinator Quyen Nguyen built a gas pump as a donation prompt for this event . Specials guests for this event included the Commissioner of the Commission on Affairs of the Elderly, City of Boston, Emily Shea, City Counsellor Tim McCarthy, State Senator Mike Rush, Ethos Board President Deborah Nolan, Ethos Board Treasurer, Nick Favorito, Ethos Board member Juan Lopez, Ethos Chief Executive Officer Dale Mitchell and Metrowest Subaru General Manager VJ Donnelly.

Stuff the Trunk Food Drive  –  Allison P

Stuff the Trunk Food Drive

BayPath Elder Services’ Meals on Wheels program would like to thank General Manager VJ Donnelly and the staff of MetroWest Subaru for their generous and enthusiastic hosting of a Stuff the Trunk food drive. The food that they collected during the Subaru Share the Love Event will be used by our staff whenever they encounter an elder who is out of food for any reason, including lack of money, loss of a caregiver, or medical crisis. At the end of the food drive VJ took time out of his schedule to deliver the collected food to our office and meet some of our staff. To everyone at MetroWest Subaru, thank you very much for your help and support!

MetroWest Subaru Supports Land Conservation!  –  Bryn G

MetroWest Subaru Supports Land Conservation!

Thank you MetroWest Subaru for supporting the Lincoln Land Conservation Trust's 5th Annual Scarecrow Classic 5k! Your sponsorship make our efforts to maintain open and rural spaces in the metro-west area possible! Land conservation benefits all of us!

MetroWest Subaru Supports After Prom Party  –  Kimberly C

MetroWest Subaru Supports After Prom Party

On behalf of The Natick High School After Prom Party Committee, I would like to thank MetroWest Subaru for donating to our event. We really appreciate the dealership taking the time to help, and feel fortunate that MetroWest Subaru is committed to keeping our teens and our community safe. Without the help of local businesses like MetroWest Subaru, we wouldn't be able to provide this fun, safe and substance-free "all-night" party on prom night. Thanks again to Frank and the entire MetroWest Subaru staff!

MetroWest Subaru and Natick Artists Open Studio  –  Angela P

MetroWest Subaru and Natick Artists Open Studio

An avid member of the Natick community, MetroWest Subaru is a sponsor of Natick Artists Open Studios, where for more than 10 years, more than 70 artists in the Natick community have come together to present their art to the community, free of charge to hundreds of attendees. This year, MetroWest Subaru was a Silver sponsor, ensuring that they donated enough to cover a bunch of our expenses. Thank you, MetroWest Subaru!

MetroWest Subaru Sponsors Tour De Natick  –  Marc S

MetroWest Subaru Sponsors Tour De Natick

MetroWest Subaru values its role as being an important, charitable member of the community. This year, as they have in years past, the dealership sponsored Natick Rotary's 14th Annual Tour De Natick, of which all proceeds go towards scholarships and other educational support for worthy Natick students.

Share the Love: LiGKF  –  Angela P

Share the Love: LiGKF

MetroWest Subaru has been working with The Life is Good Kids Foundation for two years now, over which we’ve raised more than $142,000 to support significant investments in the childcare professionals who work in our schools, hospitals, and enrichment programs to help kids heal from poverty, violence, and illness. Our partnership is helping to positively impact the quality of care delivered to the most vulnerable children. In 2016 alone, we were able to support personal and professional development for more than 3,550 childcare professionals in New England.

Spreading the Power of Optimism  –  Amanda G

Spreading the Power of Optimism

Far too often the men and women who dedicate their careers to teaching and caring for our most vulnerable children are overworked, underpaid, and under celebrated. So, for more than 25 years now, The Life is Good Kids Foundation (LiGKF) has been making significant investments in the childcare professionals who work in our schools, hospitals, and enrichment programs to help kids heal from poverty, violence, and illness.This year, with support from MetroWest Subaru, we were able to recognize our remarkable partnership at an event called, “Teachers’ Night Out,” where we invited 150 local educators and childcare professionals to Life is Good to hear from children’s author and New England Patriots Superbowl Champ, Malcolm Mitchell. Teachers were treated to inspiring stories, touching tributes, special gifts, and sincere thanks from the entire community. The response from those in attendance said it all: What an awesome night! I loved hearing from Malcolm, but even better I left feeling like it was a celebration of teachers. That was an amazing and unexpected bonus. I’ve been in education for 17 years and have never been given flowers and swag bags for being a teacher. I felt greatly appreciated!

MetroWest Subaru: A Real Community Partner  –  Bethany G

MetroWest Subaru: A Real Community Partner

I cannot speak highly enough about VJ and Frank at Metrowest Subaru in Natick, MA, and their commitment to supporting urban youth in their pursuit of four-year college degrees. As the Director of Development and Communications at Boston Collegiate Charter School, a fifth through twelfth grade public school serving nearly 700 students from every neighborhood of Boston, each year I help organize fundraising events on behalf of the school, including our annual College Success Fundraiser, which provides scholarships to alumni of our school who are in need of financial support while they pursue a college degree.Not only have the guys at MetroWest Subaru supported the event by purchasing tickets to attend, but this year, they also generously donated two pairs of excellent Red Sox tickets for our raffle.Their generosity helped us in hosting the most successful scholarship fundraiser in the history of the school this past spring.I expect staff at car dealerships to be nice to customers, but the kindness and sincerity of VJ and Frank in supporting philanthropic causes that are meaningful to them is humbling. The students and alumni of our school are grateful for their support!

MetroWest Subaru Helps Raise Scholarship Funds  –  Angela P

MetroWest Subaru Helps Raise Scholarship Funds

MetroWest Subaru helped to raise scholarship money supporting the Boston Collegiate Charter School (BCCS) annual Edward M. Kennedy Scholarship fundraiser. MetroWest Subaru provided sets of Red Sox tickets for a raffle to raise money, as well as additional monetary contributions, helping to raise over $12,000, all of which will be used for scholarships for Boston Collegiate Charter School alumni. Thanks to MetroWest Subaru, BCCS can help students achieve their goals through education.

Spreading the Power of Optimism  –  The Life is Good K

Spreading the Power of Optimism

Last year as the dealership's local charity partner in their Share the Love event, the good customers and staff at MetroWest Subaru raised more than $64,000 to help The Life is Good Kids Foundation work to ensure high-quality childcare to more than 120,000 children faced with growing up amidst poverty, violence, and illness across the United States and Haiti. The Life is Good Kids Foundation is so very grateful to be continuing our partnership with MetroWest Subaru and their generous customers.

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