There's a reason why so many Subaru drivers stay Subaru drivers through the years. With the Subaru brand winning the J.D. Power Best Brand Loyalty Award two years in a row, it's a testament to Subaru models' longevity, value, and reliability. With the adventurous spirit of Subaru models and impressive capabilities offered, it's no wonder why drivers keep coming back to the Subaru brand.

Learn more about how Subaru won this coveted prize.

The Significance of the Best Brand Loyalty Award

The J.D. Power U.S. Automotive Brand Loyalty Study used data from the Power Information Network to calculate whether an owner purchased the same brand after trading-in an existing vehicle or purchasing a new one. What they found was that Subaru ranked the highest among mass-market automakers with a loyalty rate of 60.5 percent.

Brand loyalty is crucial since it signifies trust in the brand. The more returning customers, the more owners recommend their vehicles to friends and family. The Subaru brand has a reputation for exceptional value retention, low cost of ownership, and long-lasting vehicles. With 97 percent of Subaru models built in the past ten years still on the road today, reliability is a cornerstone of the brand.

Owners are drawn to the Subaru brand's wide variety of body styles and capabilities that meet the needs of all types of lifestyles. Whether you drive with your family or enjoy heart-racing capabilities, there's a Subaru model for that's affordable, durable, and adventurous.

Find the Best Subaru Model for You

If you're interested in discovering a new vehicle that does it all, then start by exploring our new Subaru inventory. Once you have found the right match, schedule a test drive, and discover for yourself why so many owners stick with the Subaru brand!

Categories: New Inventory, News